ADRIAN CUETO

FRONT END STRATEGY LEAD
Master of Business Administration
USAL / State University of New York

* Former founder of

Extensive c-suite international experience including Territory and Category General Management, Marketing, Retail & Trade at Nike and Piero.

Full P&L business acumen driving brand positioning from the corporate vision at high competitive markets.
Meaningful expertise at consumer experience, services and membership strategies.
Proven leadership at online to offline market segmentation and differentiation strategies.
Strong team building capabilities with deep focus on interpersonal skills development, at large cross functional teams from diverse markets and cultures.

CECILIA MASCARDI

BACK END STRATEGY LEAD
Systems Analytics
Argentina Catholic University

* Former founder of

Proven business success in top tier global corporations. Held executive management positions in Walmart, Nike and Lacoste including General Management, Product and Production, Planning, Sales, Retail and Logistics.
Regional expertise and accountability with integral brand & business acumen, P&L responsibility at diverse Latin American territories.
Robust skills in brand enhancement / management with focus on Retailer & Distributor relationships including Strategic planning/forecasting, Profit/Loss, Inventory management, product sourcing and Operations analysis.

Proficient with team building and organisation design.

CRISTIAN CORSI

OMNICHANNEL STRATEGY LEAD
Master in International Economic Policy
University of Belgrano

Global executive with Retail & Direct to Consumer omni-channel expertise. International experience with Fortune 200 corporations, including WalMart and Nike. Proven expertise in general management, business development and marketplace elevation; Mexico, Brazil and USA.
Consumer-driven approach, creating holistic and integrated experiences to increase total enterprise value.
Market expertise in premium monobrand, multibrand and Online To Offline (O2O) distribution. Focused on nimble consumer journey strategies.
Innovative, idea driven leader and strategic thinker, developing and collaborating with cross-functional teams. Versed in Talent & Team Attraction and Developmental plans.