LEADERSHIP TEAM
Adrián Cueto
ADRIÁN CUETO
SouthAm Operation Lead

USAL / State University of New York JP MBA FADU University of Buenos Aires

C-level Executive leadership across Latam markets, with 25 years of regional corporate experience in General Management, Marketing, Sales & Retail at Nike and Bitali.

Recognized expertise in consumer engagement, with deep specialization in Brand Positioning and Strategy aimed at integration across the Product and Commercialization value chain.

Robust experience in end-to-end Brand, Business, and P&L management, with proven leadership and negotiation skills across DTC, Licensing, Distribution and Franchise operating models.

* Co-founder of Passport logo
Cristian Feldkamp
CRISTIAN CORSI
US Operation Lead

Master in International Economic Policy University of Belgrano

Executive with extensive global knowledge and specialization in Omnichannel, O2O, and vertically integrated operations (Direct To Consumer).

Recognized international corporate experience, including WalMart and Nike Inc.

Proven expertise in General Management, business evolution, multichannel development, and DTC in Mexico, Brazil, and the United States.

Consumer-oriented in premium and mass consumption markets, creating a holistic and integrated experience, enhancing the overall brand value.

Cecilia Isasa
CECILIA MASCARDI
Senior Board Member

Systems Analytic Argentina Catholic University

Business leadership in global corporations with executive positions at Walmart, Nike, and Lacoste, including General Management, Product, Production, Planning, Sales, Retail, and Logistics.

Strong expertise in Team Building and Organizational Leadership, with a dedicated focus on Retail Operations Management, Distribution Models, Franchise Management, and improvements in OR (supply chain, inventory, demand).

Solid analytical skills oriented toward results, grounded in positions in Planning, Sales, Product, Merchandising, and General Management.

* Co-founder of Passport logo